Monday 19 February 2018

Content Marketing – Indian businesses are embracing it for these reasons!

A digital presence these days is mandatory if you want your business to do really well and reach millions of customers all over the globe. A website, blog or e-store can enhance your brand’s awareness, sales and profits way more than what a brick and mortar store can. But without the right kind of content, your digital presence means nothing! So, when it comes to content marketing, Indian businesses are going all the way to make it work for them. While some businesses are trying to get a content strategy in shape by themselves, others are hiring agencies to do the same. Here are the biggest reasons why content marketing is so hot right now –

Creating Brand Awareness – Original, interesting and informative website or blog content can spread awareness about your brand like never before. In today’s world where most people shop online or look for information online, this is a great way to promote your brand, products and services. By writing about who you are, what you do and what you offer, you can gain traffic that matters and attract the right target audience.



Becoming Trustworthy With Readers – If your website, product pages or blog is well-written and rich in helpful information, your audience will gain trust in you over time. For instance, if you are selling cleaning products, you can write blog topics on how to clean stubborn stains or delicates without directly promoting your brand. This will make you an authority in the field of cleaning and visitors will start trusting your knowledge and your products gradually. This will lead to more conversions and loyalty.



Ranking high on Google – SEO-optimized content which is relevant and engaging is ranked high on search results by Google, Bing or Yahoo. And with content marketing, Indian businesses essentially focus on this. It means, using the right keywords in your website or blog content will help them show up in search results better. But remember not to stuff your content with keywords or force them into sentences. Google’s algorithm can detect such cases and can penalize your website for the same.

Generating Potential leads – The ultimate idea behind embracing content marketing is to generate more ideal leads for your business right? And this can actually happen if your content is useful, good to read and fresh. You will then be able to target the right kind of audience who will actually buy your products. Adding informational eBooks or whitepapers to your website can encourage more visitors to become buyers as well.

Getting Shared Socially – Content marketing is in vogue also because great content gets shared by visitors on social media platforms like Facebook and Twitter. Businesses that want to stay ahead of their competition usually provide content that solves a problem uniquely maybe or talks about a product that can be used innovatively. This type of content often goes viral quickly and more people who are potential buyers flock to your site.

Getting Good Backlinks – If you use content marketing smartly, other good websites will offer links to your sites, to share your ideas and information. This can boost the number of audience you get on a regular basis and improve sales. Your page authority will spike and search engines will rank your website or blog higher!

So, like many other businesses, adopt content marketing now to taste greater success.

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